Virginia Freedom Riders :: Freedom Forums

BruceArnold · Joined: 16 May 2006 Posts: 3

MRO: A Strategic Framework

Over the past several weeks, I have contributed to a flood of emails and forum postings on the subject of INATTENTIONAL BLINDNESS, the cause of 50% of all motorcycle accidents. I intend to say a lot more about "IB" in the future, but first I thought it might be helpful to show where it fits in the overall MRO strategic framework. And in order to do that, allow me to describe what I mean by a strategic framework for MROs (motorcyclists' rights organizations) and other biker advocate groups:

I believe that MROs should exist to promote the interests and protect the rights of motorcyclists. To accomplish this mission, their activities should be organized into four strategic arenas:

Member Acquisition and Retention

Motorcycle Safety

Motorcyclists' Rights

Motorcycle Awareness

A high-level strategic framework identifying what I consider to be the primary objective, target audience, greatest challenge, best strategy and worst strategy for each of these four arenas is presented in the following...

http://ldrlongdistancerider.com/motorcyclists_rights/bikersrights0606.php

If your email software breaks this link, please click on BRUCE ON BIKERS RIGHTS then "MRO: A Strategic Framework" beginning from here:

http://www.ldrlongdistancerider.com/

Ride Long, Ride Free!

Bruce Wink